Tourism and leisure industry
Research Topic
Language: English
This is a research topic created to provide authors with a place to attach new problem publications.
Research problems linked to this topic
- To what extent does the distance from and/or density of AHT assets determine engagement rates among specific groups? What does this mean for public investment into AHT infrastructure?
- Analyse to what extent the AHTassets/offer act as push and pull factors in people and business decisions to move, stay or leave for a different location? What does this mean for public investment policy in culture, heritage and tourism and growth of cultural clusters?
- Assess and evaluate the most effective methods of measuring the impact of tourism marketing, to demonstrate its effectiveness and value for money.
- Analyse and quantify, in economic and wider social values metrics, the legacy benefits of large scale sports events.
- Define the outcomes and impacts of the legacy of cultural events and develop the methods and/or models that are most effective for evaluating the long-term impacts of cultural events.
- "How does introducing 4G mobile coverage to areas which previously had no coverage impact the entire area? How does it affect the local industries and does it allow for new emergent industries? How does it impact local ways of life, tourism, educational facilities, safety for residents and visitors, and leisure activities? Are there international case studies of this happening?"
- "What kind of methods exist for tracking data usage from tourists or transient visitors to an area where 4G mobile connectivity has recently been installed? How can this be used to monetise and evaluate the socio-economic benefits of installing 4G mobile connectivity?"
- Analyse and explain the most effective methods (in addition to marketing) for driving behavioural change of tourists in order to increase tourism volumes, with a focus on direct and indirect levers that can be affected by DCMS and on the rate and pace of return.