Advertising
Research Topic
Language: English
This is a research topic created to provide authors with a place to attach new problem publications.
Research problems linked to this topic
- What are the economics underlying the spread of mis/disinformation (i.e., what is the scale and nature of the for profit mis/disinformation)?
- How do experiences of advertising harm differ across demographics, including across adults and young people?
- What affects willingness to pay for news online? What types of content are different audience groups willing to pay for? In what ways are different audiences willing to pay (e.g. regular subscription, donation)? How does this change over time and what influences that change?
- What is the relationship between advertising and harmful gambling?
- What are the potential harms and wellbeing risks that can impact consumers? How do we best measure and quantify these harms taking into account different online markets? How do different markets and tools engage in terms of reach and impact on individuals, for example to what extent does advertising follow and adversely impact consumers?
- How does the type of online advert (such as video, display, social media influencers etc) influence engagement/interaction with online advertising? How does this engagement differ by age?
- What is the prevalence and impact of harm caused by online advertising content and its targeted delivery to internet users (such as fraudulent or misleading adverts, adverts for age restricted products or services, illegal products)?